Jess Audey is Chicago fashion designer and owner of Audey. She works with brides on custom gowns as well as custom bridesmaids dresses and she does an amazing job with each piece. If you’ve ever thought about getting a custom gown for yourself or your bridesmaid, Jess gives us some great advice on where to start and how to do it within a budget.
How do you cut costs when working with a tight budget without cutting the quality of the piece?
It takes a little more work finding great fabrics available at low costs but the quality of the overall garment comes first so if some pieces just don’t fit I don’t push it. Sometimes it is better to just take a step back, look everything over and keep the quality of the garment first priority and adjust design specifics to meet the quality level.
What are some fabrics that are budget-friendly but will still look fabulous?
Everyone underrates polyester. I love polyester especially when made to look and feel like silk. It has the best qualities of silk while adding a few as well! I also think printed cottons and cotton eyelets can be great fabrics because you can dress them up and dress them down so it’s really a multi-purpose dress that you can wear over and over again for nearly any occasion!
When you are working with a custom piece roughly how much does it cost?
The price really is determined by the fabric and if the piece is similar or close to something currently offered in the collection. For example, I currently have 7 main styles. If a bride chooses one of those in a fancy, special occasion fabric her dress could be as low as $275. Once we start completely designing a whole new garment pricing starts at $400 but has never exceeded $1000. I think a lot of the bridal industry has a huge markup that is just unrealistic for a dress that you are wearing once. It’s important to me to offer affordable dresses that make you look and feel gorgeous without being expensive and also being a dress that could wear again!
On average, how long does it take to create a custom piece?
If the piece is similar to something in my collection and the client fits into a size I have in stock then the dress could take 2-3 weeks. For a completely custom piece the dress could take 3-4 months.
When a bride comes in with her own vision of her dress but let’s say it’s not your style, how do you accomplish that piece without sacrificing your own style?
First off, it isn’t about me and my style it’s about making the bride feel beautiful and gorgeous. There are times where I cannot accomplish the vision that the bride is looking for and at that point I refer her to other designers. Those times are few and far between but I think it is great to know your own limits. I feel great that I can accomplish a couple styles of dresses really well. I know when something is out of my realm and am not afraid to recommend the talents of other designers. The end goal is to make sure that the bride has her dream dress!
For a bride who is considering doing a custom gown, what are you suggestions and words of wisdom before she consults a designer, like yourself?
Go out and try a bunch of dresses on- even ones you think you’d hate- so you know what you like, don’t like, colors, fit, length. And this could include not only going to bridal shops but looking at the dress departments of Neiman’s or Sak’s. The more you know what you like or don’t like the easier the process is, but we can also figure that out as well!
The custom pieces on your website are incredible, where does your inspiration come from?
Thanks so much! I love retro styled dresses and that is where most of the inspiration comes from. Additionally, I personally am pretty pear shaped and need a solid waist definition in a dress so it was the combination of my love of vintage with my lack of being able to find anything I can actually fit into! I think a lot of women fit in this category as well as the majority of garments being produced today is made for 2% of the population- tall and skinny. There’s no curve definition and nothing is really comfortable. I strive to create pieces that make you look fantastic but also gives you room to eat and dance!
How did you become interested in fashion and creating your own pieces?
I started sewing in high school making these horrible patchwork purses out of 70s place-mats (that my dad happened to be very upset about when he learned I used the ones he had saved! Oops!). From that point I started making skirts and finished up with my prom dress. At that point I knew I loved it. My grandmother taught me how to sew and she worked at Fisher Body in Cleveland so I like to think that I got all of her talents for sewing and cooking (although my cooking skills are questionable!). I started working at 1154 Lill Studio here in Chicago and transfered from DePaul where I was a French major to Columbia College Chicago and majored in Fashion. From that point I just knew this was something I wanted to do. Plus, the advantage of not having the perfect dress to wear and being able to make one that day to wear out is a pretty great perk!
What is the best way to contact you?
You can reach me directly at 773.391.0337 or jess.audey@audey.com.
Photos courtesy of audey.com

I’m not sure whether it is looking at wedding cakes all day, or the free time summer provides, or (most likely) my enormous sweet tooth, but my new favorite hobby is baking. I baked chocolate cookies for my work colleagues, I baked lemon sugar cookies for my family, and I even found a recipe for pomegranate ice cream! They were all delicious and I can’t wait to find more recipes to try.

In the world of weddings, it is often the little things that become budget breakers. Things like wedding favors, gifts for the bridal party, programs, and invitations may seem like trifling matters, but in reality, these small items can place a huge strain on your budget. Never fear, however, there are ways to spend smart even when planning the small things that will help you get the most bang for your buck in every avenue of the wedding.
Calling all Savvy Cindy’s! We’ve got another real wedding for you to enjoy. Meet Amanda. Not only was she a beautiful budget bride, but also she’s my cousin! Amanda is a recent college grad and lives with her hubby Justin in Wrigleyville (Go Cubs!), a suburb of Chicago. Here is a little bit about how she had her special day her way, even on a poor college kid’s budget!
Do you have any advice for brides-to-be on a budget?
If you still want that exotic getaway, you can conserve costs and “shop smart” by choosing your honeymoon location wisely. As a general rule of thumb, Europe is going to be the most wallet-straining locale. Much of the reason for this is the exchange rate between the Euro—used in much of Europe, the British Pound and the American Dollar. By staying fairly local, you can eliminate much of the strain on your wallet. I realize that all couples do not want an exotic island honeymoon and prefer the more urban, European feel, so take heart, your European honeymoon is closer than you think! Many of us forget that our neighbors to the north, Canada, have rich roots in the French culture. If you want the romantic getaway to the sophisticated French countryside you have always dreamed about, you do not have to look any further than Montreal, Quebec or Vancouver. By keeping your honeymoon inside the North American continent, you will be able to cut down substantially on your airfare budget.
By staying in the country, you can help keep your travel costs down substantially. Along the same lines, if you are able to drive to your destination, that will also help to keep cost in a reasonable range. If you live near the border of Canada or Mexico, it could actually be a possibility for you to travel outside of the country by car. However, with gas prices increasing, if you check airfare prices early enough, you could find a great deal in the air and cut out the hours spent driving on the open road.







